How Does A Data Breach Affect Consumer Behavior?

Posted June 8, 2012 by Tim Whitman in Data Breach, Database Security with 0 comments

Commenting on a Ponemon Report showing that 72 per cent of consumers who have been notified of a data breach at a company they had dealt were dissatisfied with the communication, David Gibson, Varonis’ VP of strategy, says that, this highlights the brutal fact that people are less likely to purchase or deal with an organization where their data has been lost due to a breach.

While 25 per cent of respondents said they were notified by letter of a data breach – up from 12 per cent seven years ago – this shows that consumers are still at the end of the food chain when it comes to being informed about their data.

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